Innovators in Rural Community Economic Development

Morse Marketing Connections, Evaluation for a Beginning Farmer & Rancher Development Program Educational Enhancement Team

Tags: Agriculture, Evaluation, Natural Resource Based Economic Development

Client Name: Morse Marketing Connections

Client Type: For-profit

Year: 2012, 2013, 2014

Location: Michigan

Morse Marketing, a consulting firm working in multi-sector partnerships across a variety of food-related initiatives, turned to Yellow Wood to provide guidance in evaluating the effectiveness of a Beginning Farmer & Rancher Development Program Educational Enhancement Team that will evaluate and improve financial management instruments and outreach for beginning farmers and ranchers in the South. This project is a combined endeavor of the Farm Credit Council and the Wallace Center at Winrock International. Yellow Wood’s role includes designing an evaluation strategy, reviewing tools used for evaluation, and advising on evaluation processes including workshop design.