Innovators in Rural Community Economic Development

Food Value Chains: Creating Shared Value to Enhance Marketing Success

Tags: Agriculture, Best Practices, Natural Resource Based Economic Development, Research, Value Chains

Client Name: Wallace Center at Winrock International, USDA Agricultural Marketing Service

Location: Virginia

Resource Type: Report

Author Org: American University, USDA Agricultural Marketing Service, Wallace Center at Winrock International, Regional Food Solutions LLC

Author: Adam Diamond, Debra Tropp, James Barham, Michelle F. Muldoon, Stacia Kiraly, Patty Cantrell

Year: 2014

The report describes how food value chains work, how to structure them for optimal performance, and what challenges they face. The report is designed to help individuals and organizations interested in exploring food value chains as a distribution and marketing system to use in practice, as well as researchers and educators who study and teach food marketing. The content of this report was based on, and is faithful as possible to, the outputs of an intensive “writeshop” on food value chain research and development held in December 2009, with the initial ideas generated bolstered by further research, case studies, and a theoretical framework. The original writeshop event was organized by the USDA Agricultural Marketing Service and Wallace Center at Winrock International with partial financial support from the W. K. Kellogg Foundation.

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